Who is broker and how to choose a trustworthy brokerage company


A broker is a must-have partner for those who have decided to trade on financial markets. One of the essential matters you need to tackle is picking the right brokerage company to open a trading account with. This article will reveal how to choose a trustworthy broker and what criteria to use to evaluate it.


1. What Is the Broker
2. Stock Broker Trustworthiness Criteria

What Is the Broker

In essence, the broker acts as an intermediary between financial markets and private traders.

Trading on financial markets, as well as investing in financial instruments are among the highly-profitable types of activities. The newbies are drawn to it by unlimited liquidity and the ability to do it from anywhere in the world. Another advantage of it is that the profit does not depend on the local or global economic situation.

That being said, private traders or investors cannot have direct access to the financial markets. And this is what the brokerage companies, which act as intermediaries between markets and individuals, are here for.

The stock broker provides quotes and liquidity, leverage for margin trading and takes the traders’ deals to the market.

So, to get started, you need to choose a reputable brokerage company. At this point, you have probably already decided what markets you wish to trade on.

Typically, the newbies opt for the foreign exchange market (FX), commodity assets and stock CFDs, all of which you can find in one brokerage company.

What is broker and how to choose trustworthy one

Stock Broker Trustworthiness Criteria

When choosing a trustworthy company to open your trading account with, you need to find out who regulates its activities, whether the brokerage company offers its in-house trading solutions, who executes control over the quality of its operation, and who is behind the brand / president of the company.

When answering the question, “What is the broker?”, we have already established that the intermediacy of the brokerage firm will affect the eventual financial outcome. So, it is important to pay attention to the trading terms and conditions, and whether they work for you. Make sure to check:

  • Sliread size.
  • Commissions charged.
  • Trading lot size and leverage.

Aside from that, the availability of additional services provided by the company will be considered one of the advantages.

Now, let's see what these criteria are. The way the items are arranged on our list in no way indicates the degree of their importance, since all of them should be factored in as a whole.

President of the Brokerage Company

A lot of traders have no idea who the president of their brokerage company is. But is it relevant? Absolutely. If this person is a dark horse, it is obviously no good. It is important to know that the company you are trading with values its reputation just as much as its president values his or her name. This will serve as an additional guarantee that the quality of services is adequate.

Let’s take a look at Alexander Gerchik, for example. With over 20 years’ experience under his belt, he is known to traders not only in the CIS countries, but all over the world. In 2006, MOJO HD named him the safest day trader. In 2020, he was awarded the title of Honorary Member at HiSTES.

His guides and books are used by both newbie traders and professionals. This man who made a name for himself in the world of big trading is the president of the brokerage company Gerchik & Co.

Watch this short video to learn more about Alex Gerchik


Brokers act as intermediaries between traders and financial markets, and their business operation is regulated by specific controlling authorities that evaluate the order execution quality, quote market compliance, as well as many other vital criteria.

Gerchik & Co is a member of the International Financial Services Commission, a government agency that is in charge of financial regulation. This authority audits the execution quality of 5,000 trades on a monthly basis.

The operation excellence is confirmed by Verify My Trade badge. Thanks to Category A Membership, the client is guaranteed insurance coverage up to 20,000 EUR per claim. Interestingly, no such claims have ever been received in the course of the broker's entire operation.

Broker’s Trading Terms and Conditions

We have already tackled the matter of stock broker regulation. Now, let’s proceed to the trading terms and conditions and see whether they are in line with your objectives and tasks. First, you have to make sure that the company provides access to the instruments you wish to trade.

With Gerchik & Co, you gain access to the currency market, CFDs on raw materials, ETFs, stocks and cryptocurrencies. Generally, there are 360+ instruments to choose from.

By opening a deposit in a company (e.g. for $500), the traders get their hands on favorable trading terms, while gaining access to Risk Manager, a unique trading solution designed to protect the deposit.

The traders also get a chance to check out exclusive video content, give the Market Profile indicator a whirl, undergo a basic training course from Alex Gerchik and get a trading strategy with accurate risk management settings.

This means that the company does not leave the traders alone on the market, but provides them with the tools that make the trading profitable.

What is broker and its services

Associated Services

At the beginning of the article, there was a question, “What is the broker?” In a nutshell, it is a company that provides access to financial markets. Many brokerage firms went further and now offer their customers additional services, such as training, support, investing tools and beneficial affiliate programs.

As previously mentioned, the services and solutions provided by Gerchik & Co help to boost profits, while protecting deposits. On top of that, the customers can complete a free training course with a mentor bot.

If the customers are not trading personally, but still wish to make money in the stock market, they can try their hand at investing. The investor picks a TIMA strategy that suits his/her needs and goals best and invests in it. The TIMA account manager makes trades, while the investor earns the profits. What’s more, you can start investing, having as much as $100.

As you can see, a broker is not just a guide who leads you into the world of big money. A reputable and trustworthy broker means support, training, and opportunities for traders and investors. Choose your broker wisely and take the Forex market by storm.

What to know:

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and trade on financial markets under the best conditions!

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